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This year’s event has received the highest rating ever measured by the Swedish Experience Institute in the Customer Satisfaction Index (NKI) since the measurements were adjusted in 2017. The audience survey conducted in the days after the competition shows record-high levels of satisfaction and engagement among visitors.
This year’s gala was a magical sports evening at the Stockholm Olympic Stadium where home athlete Armand “Mondo” Duplantis made history by breaking the world record in pole vaulting, while Andreas Almgren set a new European record in the 5000 meters. In addition, there were many fine international and national performances with a total of 7 new stadium records. This year, BAUHAUS-galan is ranked as the sixth best competition in the world when this year’s starting field and results are summed up by the International Association of Athletics Federations.
The unique combination of world-class achievements, atmosphere and audience experience contributed to BAUHAUS-galan being ranked as the most appreciated event since the surveys began in 2017 – based on all of the Experience Institute’s evaluations of audience and participant experiences in sports, music and entertainment.
– We are incredibly proud that the audience appreciates BAUHAUS-galan at this level. To simultaneously experience both a world record and a European record in the same event is something truly special – and that the audience values the overall experience so highly is proof that together we have created an evening for the history books, says Jan Kowalski, Meeting Director.
– The results from this year’s survey clearly show that BAUHAUS-galan offers a world-class overall experience. The combination of international top athletics, a well-arranged event and strong audience attendance means that the gala now ranks at a historically high level in our surveys, Institute. says Andreas Andersson Åkerling, CEO of the Experience
The survey, conducted by the Swedish Experience Institute, measures visitors’ overall experience, service, atmosphere and arrangements. The results show that BAUHAUS-galan not only lives up to expectations – but exceeds them on all counts.
Facts:
- It was the highest NKI result, 89 (max 100), that the Swedish Experience Institute has measured in its measurements with the NKI method since they started using the current measurement method in 2017.
- The female visitors gave the result 91 and the male 88 on the NKI scale.
- The emotional experience received an average rating of 4.8 (max 5.0)Den känslomässiga upplevelsen fick ett medelbetyg på 4.8 (max 5.0)
- The sporting quality of the competition received an average rating of 4.9
- In summary, there was a record audience satisfaction and engagement at BAUHAUS-galan 2025.
BAUHAUS-galan thus continues to consolidate its position as one of the world’s leading athletics galas, both on and off the field.
In the Experience Institute’s evaluation, *NKI measures three factors: how satisfied the visitor was overall, whether the event met expectations, and how close the visitor believes the event was to the ideal sports experience.